The Launch of 4K with HDR Technology to Broadcast Sporting Events

HDR Technology pic

HDR Technology
Image: bizjournals.com

Icon Capital Sarl manages the ICON Investments Fund, which comprises three sub-funds. Among the sub-funds is Sports & Media Series 1, which Icon Capital Sarl uses to invest in new broadcasting technology associated with sports.

In October 2015, Rogers Communications CEO Guy Laurence announced the company’s commitment to enhancing live sports broadcasting experience through the release of 4K-ready gigabit Internet speeds. In addition, Rogers expanded its product line with the launch of Rogers 4K TV and a new 4K set top box.

These items will be leveraged to send live sporting events to sports fans in 4K with high dynamic range (HDR). Owners of the new television can expect richer and more lifelike images from enhanced contrast and resolution. Rogers also promises to broadcast in excess of 100 live events in 4K. Events include every 2016 Toronto Blue Jays home game and more than 20 marquee National Hockey League (NHL) broadcasts.

Also known as ultra-high definition, 4K is the highest resolution signal. Until recently, the highest and most used resolution was full high definition, which delivers 1,080 pixels to home televisions. Technology advancements now allow viewers to watch sports at 2,160 pixels with a 4K television.

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